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Ideologisation, Organisational Structure and Biotech-Labour Processes in Fractal Leadership Emergence

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posted on 2024-03-13, 09:37 authored by Athina Karatzogianni, Jacob Matthews

Although there is extensive knowledge of ideology and its structural effectivity in organisingcollective human activity, research addressing ideology and digital temporalities withinvarieties of capitalism’s systemic inequalities, is by comparison embryonic. We argue thatideologisation is central to leadership, as a process of being in the world, of experiencing andmaterialising   political   consciousness,   formed   by   interacting   with   the   political,   socio-economic and historical conditions, which define the collective political unconscious. Tounderstand the ways in which objective, structural determinants interact with subjectiveexperiences in the life-worlds of movement participants, and how this feeds an ideologisationprocess which is at once individual internalisation and collective production which can bedirected and led by movement leaders, we develop several theoretical elements with whichwe will explain leadership emergence in sociopolitical formations: lifeworld, ideologisationand temporality, scholarship on leadership, and leadership in social movements, and theinfluence of organisational structure and the biolabour process on leadership formation inmovements.Here we are of course referring to the mediations, between shifting material relations ofproduction and particular individual and collective processes of ideologisation, which radicalleadership incarnated, effected, or significantly contributed to on a scope spreading beyondthe bounds of the core political groups themselves. The transformation of ideologisation impacts the degree to which ideology emerges, whenand   how   it   emerges   in   human   consciousness   in   the   algorithmic   age,   and   how   thisconsciousness communicates and organises: the level of accuracy and detail it communicatesand to which structures and under what conditions then impacts on forming ideologicalconsciousness at the individual or collective level, and therefore impacts on how leadershipemerges   as   fractalised,   due   to   new   multiple   divergent   temporalities,   the   structuralorganisation of digital networks, the organisational structure of movements, and the biolabourprocesses mediating  all of the above. This chapter therefore, by introducing ideologisation as central to leadership in socialmovements, discusses leadership generally and in social movements, explains the influenceof the organisational structure and the biolabour process on leadership, and goes on tomovement leaders and participants’ personal biographies in terms of ideologisation processesthey are involved in, including specific  “accidents”,  i.e. individuation, affectivity andconsciousness,   identity   and   subjectivity   formation.   It   brings   the   analysis   together   bytheorising temporalities of leadership between the 1960s and the present day in juxtaposition,in order to demonstrate the role of ideologisation in the emergence of fractal leadership incontemporary movements operating on digital networks.



Karatzogianni, A. and Matthews, J. (2023), "Ideologisation, Organisational Structure and Biotech-Labour Processes in Fractal Leadership Emergence 1 ", Fractal Leadership (Digital Activism and Society: Politics, Economy And Culture In Network Communication), Emerald Publishing Limited, Leeds, pp. 65-114.

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College of Social Sci Arts and Humanities/Arts


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Fractal Leadership. Ideologisation from the 1960s to Contemporary Social Movements




Emerald Publishing Limited



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Digital Activism and Society: Politics, Economy And Culture In Network Communication



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Professor Athina Karatzogianni

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