Imagining responsible marketing in the digital economy

The  proliferation  of  digital  technologies  has  become  one  of  the  key  drivers  of  social and economic growth in the past few decades. While there are bound to be measurable benefits for productivity and efficiency for both corporations and consumers  as  new  markets  and  processes  are  introduced,  limited  attention  has  been  paid  to  business  responsibilities  in  the  digital  economy  (Grigore  et  al.,  2017, 2018). [Opening paragraph]