Géring Zsuzsanna et al_revised.docx (74.29 kB)
‘Talented student’, ‘future leader’ or ‘you’ – student naming in highly ranked business schools’ mission statements
chapterposted on 2023-11-10, 16:39 authored by Zsuzsanna Géring, Gábor Király, Réka Plugor, Márton Rakovics, Réka Tamássy
Organisations usually address their stakeholders in their external communication. We can argue, that in case of higher education institutions, the most important stakeholders are the students. Accordingly, to answer the question how students are addressed by business schools, we have investigated the mission statements of the top 100 business schools based on Times Higher Education list in 2019. These expressions are not only identity markers delineating the ideal students, but also invoke different feelings and images. Our results highlighted the complex nature of business schools balancing between academic and business-related professional language use.
‘The future of business education’ funded by National Research, Development and Innovation Office, Hungary (FK127972)
Author affiliationSchool of Business
- AM (Accepted Manuscript)