Managers and digital transformation in small internationalisers

This paper is set to explore the role of individual-level behaviours and actions in the digital transformation of international SMEs. This is particularly important since little is known regarding the extent to which entrepreneurs and decision-makers manage the digitalisation process. Thus, building on the theory of planned behaviour, this research focuses on individual-level micro-foundations in the digital transformation of small internationalisers. The paper benefits from a mixed-method synthesis. First, through a systematic review of literature, we identified a total number of twenty-seven factors in four inclusive micro-foundation categories such as technology management capacities, knowledge management capabilities, entrepreneurial and innovation capabilities and leadership and management capabilities. Then, the list of factors has been narrowed down to the top seven individual-level micro-foundations, using Intuitionistic Fuzzy Delphi. Subsequently, Intuitionistic Fuzzy Decision-Making Trial and Evaluation Laboratory analysis is applied to disentangle the causality and effectuality as well as conceptual framework to depict their interrelationships