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A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

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journal contribution
posted on 2023-11-08, 16:11 authored by JW Cadogan, N Lee
Purpose: This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views. Design/methodology/approach: The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them. Findings: PLS does not align with scientific realism but aligns well with constructivism. Research limitations/implications: Research is needed to assess PLS’s fit with instrumentalism and pragmatism. Practical implications: PLS has no utility as a realist scientific tool but may be of interest to constructivists. Originality/value: To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.

History

Author affiliation

School of Business, University of Leicester

Version

  • AM (Accepted Manuscript)

Published in

European Journal of Marketing

Volume

57

Issue

6

Pagination

1703 - 1724

Publisher

Emerald

issn

0309-0566

eissn

0309-0566

Copyright date

2022

Available date

2023-11-08

Language

en

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