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Boris Artzybasheff and the art of anthropomorphic marketing in early American consumer culture

journal contribution
posted on 2016-02-24, 09:43 authored by Georgios Patsiaouras, J. Fitchett, M. Saren
This paper undertakes a critical historical review of the role of anthropomorphism in marketing and advertising in American consumer culture from the 1940s onwards. We review the art of the acclaimed illustrator Boris Artzybasheff who among other artistic achievements created images that regularly featured on the covers of Life, Fortune, and Time. As well as working in media, Artzybasheff also produced advertising images, and imagery for propaganda. One of the characteristic features of Artzybasheff's commercial art is the use of anthropomorphism, especially with technology industries and products. His art spans the periods prior to, during and after World War II, as well as the Cold War era and the onset of modern consumer culture in America. © 2013 Westburn Publishers Ltd.

History

Citation

Journal of Marketing Management, 2014, 30 (1-2), pp. 117-137

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Management

Version

  • AM (Accepted Manuscript)

Published in

Journal of Marketing Management

Publisher

Taylor & Francis (Routledge): SSH Titles for Academy of Marketing

issn

0267-257X

eissn

1472-1376

Copyright date

2014

Available date

2016-02-24

Publisher version

http://www.tandfonline.com/doi/abs/10.1080/0267257X.2013.803141

Language

en

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