Capabilities and Collaborative Marketing Practices Among Rival Cluster-Based Wine Producers

journal contribution

posted on 2025-04-16, 11:03 authored by James CrickJames Crick, David Crick

No description supplied

History

Author affiliation

College of Business Marketing & Strategy

Version

AM (Accepted Manuscript)

Published in

Journal of Marketing Management

Publisher

Taylor & Francis (Routledge)

issn

0267-257X

eissn

1472-1376

Copyright date

2025

Publisher DOI

https://doi.org/TBA

Notes

Embargo until publication

Language

en

Publisher version

https://www.tandfonline.com/journals/rjmm20

Deposited by

Dr James Crick

Deposit date

2025-04-15

Usage metrics

University of Leicester Publications

Categories

Keywords

Alcohol capabilities clusters coopetition competitor orientation marketing strategies

Licence

Exports