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Christmas markets - marketplace icon

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journal contribution
posted on 2020-11-03, 13:46 authored by Aurelie Broeckerhoff, Cristina Galalae
Christmas markets, originating in Germany in the Middle Ages, have transformed from small-scale, local consumption spaces into a global icon for Christmas consumption behaviours. What has facilitated this rise to a global cultural commodity for experiential consumption? Tracing the history of Christmas markets, we highlight two characteristics that have facilitated their iconicity: openness across historical and cultural contexts and an ability to incorporate a variety of complex meanings that have, at different points, “masked” or enhanced their commercial nature. We argue that the maintenance of Christmas markets as marketplace icons will rely on their ability to continue to adapt to the consumption zeitgeist of the multiple environments where they operate.

History

Citation

Consumption, Markets and Culture (CMC), 2020, https://doi.org/10.1080/10253866.2020.1803845

Author affiliation

School of Business

Version

  • AM (Accepted Manuscript)

Published in

Consumption, Markets and Culture (CMC)

Publisher

Routledge

issn

1025-3866

eissn

1477-223X

Copyright date

2020

Available date

2022-02-28

Language

English

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