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Class talk: habitus and class in parental narratives of school choice

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journal contribution
posted on 2018-01-08, 16:52 authored by Beverley Hill, Ai-Ling Lai
This article explores how social class is linguistically negotiated and contested in parental narratives of school choice in the British education marketplace. Our study reveals prevalent yet obscured vestiges of ‘class talk’, and in doing so, unmasks ‘micro-political’ acts of status claiming. Using interactional narrative interviewing with 30 parents, we explore how inter- and intra-class differences are emotionally expressed, thus exposing the embodied dispositions of parents’ habitus and its’ subtle influence on school choice. The parental narratives also unveil a moral and political tension between the neoliberal ideal of entrepreneurial self-advancement and an egalitarian sentiment for social equality. Our study therefore challenges the neoliberal educational policy of market choice in closing the attainment gap.

History

Citation

Journal of Marketing Management, 2016, 32 (13-14), pp. 1284-1307

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Management

Version

  • AM (Accepted Manuscript)

Published in

Journal of Marketing Management

Publisher

Taylor & Francis (Routledge) for Academy of Marketing

issn

0267-257X

eissn

1472-1376

Acceptance date

2015-12-06

Copyright date

2016

Available date

2018-01-08

Publisher version

http://www.tandfonline.com/doi/full/10.1080/0267257X.2016.1170719

Language

en

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