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Consumer culture theory and its contented discontent an interview with S ren Askegaard.pdf (745.99 kB)

Consumer culture theory and its contented discontent: an interview with Soren Askegaard

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posted on 2022-03-08, 11:16 authored by James Cronin, James Fitchett
This paper reproduces an interview from June 2021 with Professor Søren Askegaard, president of the international Consumer Culture Theory Consortium. In the interview Søren discusses the current status of Consumer Culture Theory in the academy, the challenges facing researchers of consumer culture, and outlines some of his thoughts on possible future directions for the field. The wide-ranging interview touches on issues including emerging consumer cultures, the politics of those consumer cultures, and the challenges of developing responses to the climate crisis and global inequality through CCT scholarship.

History

Citation

Journal of Marketing Management, DOI: 10.1080/0267257X.2021.2016157

Author affiliation

School of Business

Version

  • VoR (Version of Record)

Published in

Journal of Marketing Management

Publisher

Routledge

issn

0267-257X

eissn

1472-1376

Copyright date

2022

Available date

2022-03-08

Language

English

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