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Did they report it to stop it? A realist evaluation of the effect of an advertising campaign on victims’ willingness to report unwanted sexual behaviour

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journal contribution
posted on 2017-11-27, 14:13 authored by Reka Solymosi, Kerry Cella, Andrew Newton
Tackling unwanted sexual behaviour (USB) on public transport is a concern for transit authorities across the world. However, high rates of underreporting mean a lack of reliable information about USB, presenting a key barrier to prevention. This paper presents a realist evaluation of an initiative called ‘Report It To Stop It’ (RITSI) implemented in London, UK, to tackle underreporting. RITSI aimed to encourage victims to report details of USB incidents to police and transit authorities through media campaigns. Results show that the initiative did increase reporting of USB and that this increase was not due to a rise in the prevalence of USB. Crucially, there was no evidence of any increase in passengers’ fear of crime during the campaign activity. However, the impacts of this campaign were more pronounced in earlier waves, and on certain modes of transport. These findings demonstrate the importance of the context in motivating reporting behaviour change.

History

Citation

Security Journal, 2017

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/Department of Criminology

Version

  • AM (Accepted Manuscript)

Published in

Security Journal

Publisher

Palgrave Macmillan, ASIS International

issn

0955-1662

eissn

1743-4645

Acceptance date

2017-10-13

Copyright date

2017

Available date

2018-10-25

Publisher version

https://link.springer.com/article/10.1057/s41284-017-0117-y

Notes

The file associated with this record is under embargo until 12 months after publication, in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.

Language

en

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