Editorial: A tribute to Dr Todd Morgan’s research on the marketing/entrepreneurship interface

Purpose – This editorial provides a tribute to the late Dr Todd Morgan’s ( of Cleveland State University, United  States)   contributions  to  the  entrepreneurial  marketing  (EM) literature,  coupled  with  some  ways  that his work will endure in the years to come.

Design/methodology/approach – This  conceptual  paper  involved a  brief  review  of  the  literature  pertaining  to  the  marketing/entrepreneurship  interface  (MEI),  focusing  on  the  areas  where  Dr  Morgan  published his research (e.g., about strategic orientations, customer participation, and networks).

Findings – While Dr Morgan is no longer with the EM community, his research has advanced the existing body of knowledge. Furthermore, his work is anticipated to be extended in the future – due to the rapid development of the EM literature.

Originality/value – It is always a tragedy when academic friends and colleagues pass away. Owing to the untimely nature of Dr Morgan’s death, this loss is even more significant. Nonetheless, this editorialsummarises his contributions to the MEI, alongside some areas where his research can be developed by faculty members and doctoral candidates throughout the world.