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Exploring the role of dark tourism in the creation of national identity of young Americans

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journal contribution
posted on 2019-02-28, 09:13 authored by JS Tinson, MAJ Saren, BE Roth
The purpose of this paper is to examine the role of dark tourism in constructing narratives and stories which co-create and reinforce national identity. By focusing on the voice of the tourist and their consumer experience, we develop an understanding of youth behaviours and motivations associated with dark tourism and the effect of social influences in forming narratives. This empirical study comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. The emic insights suggest dark tourism experiences can be used to (re)affirm individual roles, enhance feelings of national identity and co-create a self as well as a national identity. An etic conceptual model is proposed that is specifically designed for dark tourism sites. It provides a novel explanation of national identity co-creation and recognises the relationship between tourist motivation, experience and co-creation.

History

Citation

JOURNAL OF MARKETING MANAGEMENT, 2015, 31 (7-8), pp. 856-880 (25)

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business

Version

  • AM (Accepted Manuscript)

Published in

JOURNAL OF MARKETING MANAGEMENT

Publisher

Taylor & Francis (Routledge) for Academy of Marketing

issn

0267-257X

eissn

1472-1376

Copyright date

2015

Available date

2019-02-28

Publisher version

https://www.tandfonline.com/doi/full/10.1080/0267257X.2014.995207

Language

en

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