posted on 2019-02-28, 09:13authored byJS Tinson, MAJ Saren, BE Roth
The purpose of this paper is to examine the role of dark tourism in constructing narratives and stories which co-create and reinforce national identity. By focusing on the voice of the tourist and their consumer experience, we develop an understanding of youth behaviours and motivations associated with dark tourism and the effect of social influences in forming narratives. This empirical study comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. The emic insights suggest dark tourism experiences can be used to (re)affirm individual roles, enhance feelings of national identity and co-create a self as well as a national identity. An etic conceptual model is proposed that is specifically designed for dark tourism sites. It provides a novel explanation of national identity co-creation and recognises the relationship between tourist motivation, experience and co-creation.
History
Citation
JOURNAL OF MARKETING MANAGEMENT, 2015, 31 (7-8), pp. 856-880 (25)
Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business
Version
AM (Accepted Manuscript)
Published in
JOURNAL OF MARKETING MANAGEMENT
Publisher
Taylor & Francis (Routledge) for Academy of Marketing