Extension and the disposal of the world: Double-crossing systems, culture, self and language

Long indexed by sociological ideas of structure, the notion of extension is yet disparate and poorly disseminated – as evidenced by popular motifs such as ‘the world is at our disposal’ eschewing notions of emplacement and embeddedness and instead championing choice and individualised agency. On the assumption that this lacunae relates in part to paradigm debates over incommensurability, the proposal in this inaugural lecture is to explore double-crossing as a methodological device by which to draw insights on extension from major ‘gatherings’ of Euro-American thought, while respecting the orderings, institutional arrangements, situations and networks each approach imposes. In retracing the ‘disposal’ of the world through four theoretical perspectives germane to sociology – namely systems, culture, self and language – the objective is to illustrate the methodology of double crossing. Drawing on both my work on social and cultural theory and my field studies in market leaders, I first show how moving back and forth between the older and newer ground within each perspective helps to elicit what gets unsighted from either view. Secondly, inasmuch as the usual way of ‘making a clearing’ is argued as caught ‘in reaction’ from extant theory (ending up say talking of parts instead of wholes or consumption in place of production), I advance the methodology of double-crossing by excavating the recessive arrangements and ordering implicit in each perspective and so illuminate the different ways extension is affected by how world is imagined and experienced.