Fempreneurs and Digital Feminist Publishing

Through semi-structured interviews, online ethnography, and secondary data analysis on a wide range of popular feminist blogs from Canada, the US and UK, this article teases out connections amongst ‘the business of feminism’ (Young 1998) between traditional print and contemporary digital feminist blogs. While both forms of publishing are highly affective, precarious and often rely on unpaid labour, feminist bloggers face some unique challenges, such as finding sustainable ways to digitally archive and preserve content, and developing digital defence and management strategies to tackle the rise of coordinate online misogyny. Marked by the continued erosion of the welfare state and rise of neoliberal ideologies, this article demonstrates how enterprising feminist bloggers – or ‘fempreneurs’ – are finding many creative ways to sustain their activism.