Guest Editorial: Pandemic Aftershock - The challenges of rapid technology adoption and social distancing for interactive marketing practice

The pandemic has impacted virtually every facet of human existence as well as innumerable industries across the globe. As of November 10, 2021, the World Health Organization (WHO) reports 5,054,267 cumulative deaths and 250,154,972 cumulative cases on its COVID-19 dashboard (https://covid19.who.int/). Some believe these numbers to be underestimates as they do not capture country level variation in reporting. The true death toll based on this perspective (up to November 9, 2021) is estimated to be 17.1 m (The Economist, 2021). The size and scale of the pandemic is therefore unlike anything the world has seen since World War II.