Kavaratzis and Ashworth 2015 TPR Pre-publication.pdf (751.95 kB)
Hijacking culture: The disconnection between place culture and place brands
journal contribution
posted on 2016-02-04, 10:15 authored by Michail Kavaratzis, G. AshworthThis article argues that the dominant understanding of culture within place branding is inadequate and leads to disconnection between local culture and the place brand. The article discusses significant tensions arising from an evident oversimplification of the relationship between place brands and culture. This relationship is reconstructed through a re-appreciation of its complexity and reciprocity. The article provides a refined appreciation of the role of place brands in the production of culture as well as of the cultural nature of place brands and explores the implications of such thinking. Synergies are found in clarifying the formation and function of place brands as cultural phenomena, and, particularly, in understanding the link that culture provides between locals, their place and its brand. The simultaneous consideration of culture in, for and of the place and the related analytical, strategic and participatory aspects of place branding are highlighted as resolutions to the evident tensions.
History
Citation
Town Planning Review, 2015, 86 (2), pp. 155-176Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of ManagementVersion
- AM (Accepted Manuscript)
Published in
Town Planning ReviewPublisher
Liverpool University Pressissn
0041-0020eissn
1478-341XCopyright date
2015Available date
2017-01-31Publisher DOI
Publisher version
http://online.liverpooluniversitypress.co.uk/doi/10.3828/tpr.2015.10Notes
The file associated with this record is under a 24-month embargo from publication in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.Language
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