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Implementing market-oriented behaviours and coopetition activities in export markets
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https://hdl.handle.net/2381/30665789
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journal contribution
posted on 2025-11-26, 16:48
authored by
James Crick
James Crick
,
David Crick
No description supplied<p></p>
History
Author affiliation
University of Leicester College of Business Marketing & Strategy
Version
AM (Accepted Manuscript)
Published in
International Marketing Review
Publisher
Emerald
issn
0265-1335
eissn
1758-6763
Copyright date
2025
Publisher DOI
https://doi.org/TBA
Notes
Embargo until publication
Language
en
Publisher version
https://www.emerald.com/imr
Deposited by
Dr James Crick
Deposit date
2025-11-20
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Categories
Strategy, management and organisational behaviour
Commerce, management, tourism and services
Tourism
Marketing
Keywords
Business-to-business marketing
export coopetition activities
export market orientation
export sales performance
international marketing
resource-based theory
Licence
CC BY 4.0
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