posted on 2017-11-28, 14:20authored byPushyarag Nellikka Puthusserry, Zaheer Khan, Peter Rodgers
Purpose: The purpose of this article is to examine the role that different collaborative entry
modes play in how international new ventures expand into international markets.
Methodology/Approach: The article’s arguments are based on the international new
ventures and social network literatures. In order to investigate the entry modes adopted by
British and Indian SMEs information and communication technology (ICTs) firms into each
other markets, the paper outlines the results of qualitative semi-structured interviews with the
key decision-makers of ten British and ten Indian ICT firms.
Findings: The findings contribute to the relatively under-researched area of how
international new ventures (INVs) enter foreign markets through collaborative entry mode.
The findings suggest that INVs utilize both equity and non-equity modes of collaboration to
expand their international operations. The findings also indicate that financial and nonfinancial
resources always limit the market expansion and internationalization of such
companies. Against this background, the INVs rely on building collaboration as one of the
safest methods for foreign market expansion and successful internationalization. The
collaborative entry mode is enhanced by entrepreneurs’ prior experience, social ties and
knowledge of the foreign market.
Research limitations/implications: Set against the backdrop of an ever-increasing trend of
internationalization of SMEs, the article offers important implications for understanding the
conditions and factors behind the choice of collaborative and non-collaborative entry modes
by international new ventures in particular and SMEs more broadly.
History
Citation
International Marketing Review, 2018
Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Management