Let's Get Real: New Continental Philosophy's Methodological Imperative

This paper elucidates the implications of the ontological turn within continental philosophy for social researchers. In my literature review I focus on the work of Žižek, Badiou, and Ferraris, and I identify three challenges which we must address. First, their work demands increasingly realist approaches to social research. Building on this, the second challenge is to find a methodology which can serve this realist approach; here, I argue that critique of the critical theory tradition is most appropriate. The third and final challenge is to identify appropriate concrete methods. I do so and then provide an example of how these methods could be applied in the study of sustainable food production. Ultimately I argue that the most important intervention is an ethical one, as this tradition compels us to produce knowledge which benefits the comparatively disadvantaged in society. I conclude with specific implications for my own field of consumer research.