Platform Ideologies: Ideological production in digital intermediation platforms and structural effectivity in the “sharing economy”

[First paragraph] An integrated theoretical framework for ideological production analysis is developed here to examine whether platform actors contribute to legitimizing, or competing effectively with capitalism as a mode of production. Digital intermediation platforms operate out of varieties of capitalism across vast-ranging national institutional frameworks, state-labor relations, reregulations, privatizations, cross-class relations, and diverse political systems (Hancké, Rhodes, and Thatcher 2009; a phenomenon dubbed “platform capitalism” by Srnicek, 2017). The digital economy seems to dance to the rhythm of two predatory forms of capitalist expansion: what Harman (2010) calls “zombie capitalism” and Graham (2006) calls “hypercapitalism” (see Karatzogianni and Matthews, 2017). Connecting cognitive frames, social relations and organisational factors can elaborate on how the crisis of accumulation and hypercapitalist expansion affects socio-economic structures within the context of digital intermediation platforms.