Putting ads in context. How programme context affects television viewers’ reactions to ads
journal contribution
posted on 2007-07-26, 11:22 authored by Claire E. Norris, Andrew M. ColmanPutting ads in context. How programme context affects television viewers’ reactions to ads
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Admap, 1994, 29 (1), Issue 336, pp. 39-42.Published in
AdmapPublisher
AdmapAvailable date
2007-07-26Notes
This is the author's pre-publication draft. 'Reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research' www.admapmagazine.comLanguage
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