posted on 2021-01-29, 09:19authored byJ Murray, Z Brokalaki
<div>The sun peeks over the horizon. A foggy haze rising from the garden creates the</div><div>illusion of flowers magically floating in the air. As the warm rays touch the mist, it</div><div>quickly dissipates. Pink roses shine with tiny beads of water from the condensing air</div><div>and the deep blue bellflowers move softly in a gentle breeze. Paullus is hard at work</div><div>planting a new bed of red begonias framed with yellow black-eyed Susans. His widebrimmed hat hides a sunburned face lined with the wise wrinkles of experience, lines</div><div>that tell a story. Students come and go, talking noisily with youthful enthusiasm and</div><div>excitement, rarely noticing his quiet presence. [Opening paragraph]</div>
History
Citation
JOURNAL OF CUSTOMER BEHAVIOUR, 2019, Vol. 18, No. 4, pp. 343-352. Special Issue on Storytelling.
https://doi.org/10.1362/147539219X15774563471928 ISSN1475-3928
Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business