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posted on 2021-01-29, 09:19 authored by J Murray, Z Brokalaki
The sun peeks over the horizon. A foggy haze rising from the garden creates the
illusion of flowers magically floating in the air. As the warm rays touch the mist, it
quickly dissipates. Pink roses shine with tiny beads of water from the condensing air
and the deep blue bellflowers move softly in a gentle breeze. Paullus is hard at work
planting a new bed of red begonias framed with yellow black-eyed Susans. His widebrimmed hat hides a sunburned face lined with the wise wrinkles of experience, lines
that tell a story. Students come and go, talking noisily with youthful enthusiasm and
excitement, rarely noticing his quiet presence. [Opening paragraph]

History

Citation

JOURNAL OF CUSTOMER BEHAVIOUR, 2019, Vol. 18, No. 4, pp. 343-352. Special Issue on Storytelling. https://doi.org/10.1362/147539219X15774563471928 ISSN1475-3928

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business

Version

  • AM (Accepted Manuscript)

Published in

Journal of Customer Behaviour

Volume

18

Issue

4

Pagination

343-352

Publisher

Westburn Publishers for Academy of Marketing

issn

1475-3928

Copyright date

2019

Available date

2021-06-22

Language

en

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