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posted on 2021-01-29, 09:19 authored by J Murray, Z Brokalaki
<div>The sun peeks over the horizon. A foggy haze rising from the garden creates the</div><div>illusion of flowers magically floating in the air. As the warm rays touch the mist, it</div><div>quickly dissipates. Pink roses shine with tiny beads of water from the condensing air</div><div>and the deep blue bellflowers move softly in a gentle breeze. Paullus is hard at work</div><div>planting a new bed of red begonias framed with yellow black-eyed Susans. His widebrimmed hat hides a sunburned face lined with the wise wrinkles of experience, lines</div><div>that tell a story. Students come and go, talking noisily with youthful enthusiasm and</div><div>excitement, rarely noticing his quiet presence. [Opening paragraph]</div>

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Citation

JOURNAL OF CUSTOMER BEHAVIOUR, 2019, Vol. 18, No. 4, pp. 343-352. Special Issue on Storytelling. https://doi.org/10.1362/147539219X15774563471928 ISSN1475-3928

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business

Version

  • AM (Accepted Manuscript)

Published in

Journal of Customer Behaviour

Volume

18

Issue

4

Pagination

343-352

Publisher

Westburn Publishers for Academy of Marketing

issn

1475-3928

Copyright date

2019

Available date

2021-06-22

Language

en

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