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Safety in Numbers? Why Indians at the Bottom of the Pyramid Herd Their Votes and the Policy Implications

journal contribution
posted on 2024-12-10, 15:47 authored by Srabanti Mukherjee, Datta Biplab, Paul BainesPaul Baines
No description supplied

History

Author affiliation

College of Business Marketing & Strategy

Version

  • AM (Accepted Manuscript)

Published in

Journal of Political Marketing

Publisher

Taylor & Francis (Routledge)

issn

1537-7857

eissn

1537-7865

Copyright date

2024

Publisher DOI

Notes

Embargo until publication

Language

en

Publisher version

Deposited by

Professor Paul Baines

Deposit date

2024-12-08

Usage metrics

    University of Leicester Publications

    Categories

    Keywords

    political marketingCoercionHerd behaviorBase of the Pyramid (BOP)voting behavior

    Licence

    CC BY 4.0

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