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The ‘Abject’ Single: Exploring the Gendered Experience of Singleness in Britain

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posted on 2015-08-11, 08:14 authored by Ai-Ling Lai, Matthew Higgins, Ming Lim
This paper explores the gendered experience of singleness in Britain through a theoretical and empirical understanding of the abject. Drawing on the writings of Judith Butler, we argue that singleness is culturally pathologised as an abject ‘other’, a liminal state which renders the legitimation of the single subject unintelligible. Through 14 active interviews with British singles, we demonstrate how our participants negotiate their marginal status vis-à-vis the marketplace and the broader society that continue to uphold heterosexual partnership as a normative form of intimacy. Our data uncovers persistent and powerful gender stereotypes of how singles ought to organise their lives and conform both to social, as well as market-driven pressures. We therefore highlight research gaps in the experience of singleness and critique the heteronormative framework that remains dominant, yet concealed, in gender research.

History

Citation

Journal of Marketing Management, 2015

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCE/School of Management

Version

  • AM (Accepted Manuscript)

Published in

Journal of Marketing Management

Publisher

Taylor & Francis (Routledge) for Academy of Marketing

issn

0267-257X

eissn

1472-1376

Acceptance date

2015-03-13

Copyright date

2015

Available date

2017-02-07

Publisher version

http://www.tandfonline.com/doi/abs/10.1080/0267257X.2015.1073170#.Vcmr_vlK9TZ

Language

en

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