The question of 'alternatives' within food and drink markets and marketing: introduction to the special issue
journal contribution
posted on 2018-01-05, 16:27 authored by Jennifer Smith Maguire, David J. Watson, John T. LangThe question of 'alternatives' within food and drink markets and marketing: introduction to the special issue
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Citation
Journal of Marketing Management, 2017, 33 (7-8), pp. 495-501 (7)Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of BusinessVersion
- AM (Accepted Manuscript)
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Journal of Marketing ManagementPublisher
Taylor & Francis (Routledge) for Academy of Marketingissn
0267-257Xeissn
1472-1376Copyright date
2017Available date
2019-01-03Publisher DOI
Publisher version
http://www.tandfonline.com/doi/full/10.1080/0267257X.2017.1328906Notes
The file associated with this record is under embargo until 18 months after publication, in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.Language
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