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Goulding, Saren JBR-2016.pdf (258.51 kB)

Transformation, transcendence, and temporality in theatrical consumption

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journal contribution
posted on 2018-02-01, 09:28 authored by Christina Goulding, Michael Saren
This paper proposes a framework for analyzing and understanding communal centered consumption based on the concept of ‘theater’. The focus of attention is the Gothic community, a consumer tribe that may be described as extraordinary and spectacular. Goths are also a group that has associations with the ‘dark’ side and in particular with the vampire. We draw on a longitudinal grounded theory study conducted at the bi-annual Whitby Goth festival in the North East of England which involved participation, observation, interviews, and videographic data. We examine the co-constructed experience of the festival and propose an analytical framework based on the fundamental concepts of theater. We suggest that theatrical co-construction may be understood in terms of three components: theater as ‘transformation’, theater as ‘transcendence’, and theater as ‘temporality’. This perspective also provides a novel approach for festival event management

History

Citation

Journal of Business Research, 2016, 69 (1), pp. 216-223 (8)

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Business

Version

  • AM (Accepted Manuscript)

Published in

Journal of Business Research

Publisher

Elsevier

issn

0148-2963

eissn

1873-7978

Acceptance date

2015-04-01

Copyright date

2015

Available date

2018-08-13

Publisher version

https://www.sciencedirect.com/science/article/pii/S0148296315003252?via=ihub

Notes

The file associated with this record is under embargo until 36 months after publication, in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.

Language

en

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