Understanding Public Sentiment in Relation to the African Continental Free Trade Agreement

This study explores public sentiment in relation to the African Continental Free Trade Agreement (ACFTA) by analysing 18,481 tweets mentioning ACFTA over a three-month period. The findings highlight the dominance of actors outside the African continent in the public discourse on ACFTA thus indicating the importance of the African diaspora and foreign interests in framing the debate and influencing public opinion on the continent. They also highlight the salient issues in the public debate on ACFTA to include its potential effects on national economies and jobs as well as the potential for its exploitation by foreign interests. The study also points at a disconnect between governments and politicians promoting ACFTA on the one hand and the average citizen in Africa on the other as it shows a general negative sentiment in all regions and age groups, and more particularly in West Africa and amongst males towards ACFTA.