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When to Appeal to Cultural Capital in Advertisements? Cultural Capital Appeals Increase Purchase Intentions for High- But Not Low-priced Products

journal contribution
posted on 2024-09-27, 15:14 authored by Wei-Fen Chen, Xue Wang, Chenyang Shao
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History

Author affiliation

College of Business Marketing & Strategy

Version

  • AM (Accepted Manuscript)

Published in

Journal of Advertising Research

Publisher

World Advertising Research Center

issn

0021-8499

eissn

1740-1909

Copyright date

2024

Publisher DOI

Language

en

Publisher version

Deposited by

Dr Wei-Fen Chen

Deposit date

2024-09-24

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    Licence

    CC BY 4.0

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