Women voice their need for personalised risk messaging, effectively balancing a 'better safe than sorry' approach with a need for evidence-based risk communication

There  is  a  growing  body  of  evidence  highlighting  the  significance  of  risk  messaging  for  women’s  experiences  of  pregnancy,  their  decision  making  and  health  actions,  as  well  as  maternal  and  fetal  health  outcomes.  Women  routinely seek out and receive risk information from healthcare professionals, media, family and friends and have to manage uncertainties, contradictions and gaps in risk messaging. Individual experiences of risk communication are linked to wider social and structural determinants of health.