Women voice their need for personalised risk messaging, effectively balancing a 'better safe than sorry' approach with a need for evidence-based risk communication
There is a growing body of evidence highlighting the significance of risk messaging for women’s experiences of pregnancy, their decision making and health actions, as well as maternal and fetal health outcomes. Women routinely seek out and receive risk information from healthcare professionals, media, family and friends and have to manage uncertainties, contradictions and gaps in risk messaging. Individual experiences of risk communication are linked to wider social and structural determinants of health.
Author affiliationDepartment of Population Health Sciences, University of Leicester
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