Writing up and presenting qualitative research in family planning and reproductive health care

Introduction This fourth and final paper on qualitative methods discusses the different ways that qualitative findings can be presented. We address the following topics: when to start writing up, considering the intended audience and the structure of the report/paper. We stress the value of being transparent and reflexive when writing up qualitative results. Although we have confined ourselves largely to written results, as this is the most common way of presenting findings, we briefly highlight some issues related to reporting photographic or videotaped data.