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‘Eating, sleeping, breathing, reading’: The Zoella Book Club and the Young Woman Reader in the 21st Century
journal contributionposted on 2020-03-24, 13:02 authored by SL Marsden, M Branagh-Miscampbell
This article considers the development and promotion of WH Smith’s Zoella Book Club and its success in developing an online community who share a reading experience through their engagement with the club. The Zoella Book Club is considered in relation to contemporary celebrity book club culture, as well as within an historical context that appraises the Zoella Book Club in terms of the construction and promotion of ideal(ised) notions of the young woman reader. Through its aesthetic, choice of books and rhetoric, the Zoella Book Club propagated, commodified, and ultimately perpetuated, highly feminised and domestic imagery to construct an image of the ideal woman reader in the twenty-first century.
CitationParticipations, Volume 16, Issue 1, pp. 412-440 May 2019
Author affiliation/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/Department of Media, Communication and Sociology
- VoR (Version of Record)