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‘Power to the reader’ or ‘degradation of literary taste’? Professional critics and Amazon customers as reviewers of The Inheritance of Loss
journal contribution
posted on 2018-04-18, 08:09 authored by Daniel AllingtonThe Inheritance of Loss by Kiran Desai (2006) was critically lauded, gaining many positive periodical
reviews and winning both the Man Booker Prize and the National Book Critics Circle Award for
Fiction. However, it has received mixed reviews from customers of the online retail giant, Amazon:
an arguable expression of the challenge that digital consumerism presents to literature’s
longstanding claim to autonomy from the market. In order to understand the relationship between
the book’s professional and customer reviews, a collection comprising both was constructed.
Qualitative analysis of these reviews was followed by the use of thematic coding to compare subcollections
divided by means of publication and by geographical location, with social network graphs
being used to represent similarities between reviews and graph density being employed as a
measure of overall similarity. No distinctions were found between reviews when grouped according
to geographical location. However, the novel’s professionally published reviews were found to be a
more homogeneous group than its Amazon customer reviews, and to be more likely to recommend
the novel and to praise it for its humour and its narrative, while customer reviews were found to be
more likely to criticise it for its characters, and less likely to quote it or to discuss its political themes.
It is argued that this is because the book was produced to satisfy the expectations of a ‘literary’
rather than a ‘popular’ audience, where professional book reviewers represent the former almost by
definition.
History
Citation
Language and Literature, 2016, 25 (3), pp. 254-278Author affiliation
/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/Department of Media, Communication and SociologyVersion
- AM (Accepted Manuscript)