Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action

Main Takeaways Diversity and Inclusion Engaged Marketing (DIEM) is vital for consumer wellbeing and to sustain the relevance of the marketing discipline. Our international study identifies that current DIEM actions by individual organizations and marketers are insufficient in breadth and face several barriers, both internal and external, across the research, education and practice fields of marketing. We recommend six key steps for advancing systematic and integrated policies and actions to embed DIEM as a core tenet of marketing and leverage its positive impact. To facilitate and support this integration, we created the DIEM Initiative, a scienceeducation-practice networking and knowledge sharing online platform and invite contributions from marketing researchers, educators, practitioners and policy makers.