Sustainable Agriculture and Net Zero

Sustainable Agriculture and Net Zero: Enhancing the adoption of net zero practices by farmers.

This policy briefing paper was produced by Prof John Maltby, Professor of Differential Psychology, University of Leicester, with the support of the University of Leicester Institute for Policy. This briefing paper aims to inform policy, proposing key recommendations to enhance farmers' adoption of Net Zero practices by integrating a motivation model, developed through consultation with UK farmers.