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The changing nature of party election broadcasts: the growing influence of political marketing

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posted on 2007-08-31, 13:04 authored by Barrie Gunter, Kostas Saltzis, Vincent Patrick Campbell
The changing nature of party election broadcasts: the growing influence of political marketing

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Citation

Leicester, Department of Media and Communication, University of Leicester, 2006

Published in

Leicester

Publisher

Department of Media and Communication, University of Leicester

issn

1475-7222

Available date

2007-08-31

Notes

This paper is also available from the departmental website at http://www.le.ac.uk/mc/research/papers.html

Book series

Discussion Papers in Mass Communications;MC06/1

Language

en

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