Curriculum gaps in business education: a case study of stakeholders' perceptions

The primary objective of this study is to identify the perspectives of the stakeholders on the business curriculum, and the curriculum gaps between them. While the perspectives can be captured on a few continuum, such as the ‘critical’-‘managerialist’ continuum (Macfarlane and Perkins, 1995), this study chose to measure the perspectives of the stakeholders on the ‘about business’-‘for business’ continuum (Tolley, 1983). The study collected primary data from the business lecturers, the business alumni, and the business students of the case institution. The data were collected from the target respondents via a constructed, pilot-tested and reliable questionnaire. The questionnaire made it possible to measure the perspectives of the stakeholders in terms of ‘about business’ and ‘for business’. The results confirmed that the lecturers have a high ‘about business’ orientation (mean = 4.25 out of 5). The ‘about business’ mean score of the alumni is 3.70 and the mean score for the students is 3.71. It is surprising that the lecturers scored high in ‘for business’ (mean = 3.88 out of 5), even higher than for the alumni (mean = 3.35) and the students (mean = 3.38). The t-test procedures confirmed the curriculum gap in terms of ‘about business’ between the lecturer and the alumni is significant (t=4.47, p=0.001); and between the lecturers and the students is also significant (t=4.45, p=0.001). The curriculum gap in terms of ‘for business’ between the lecturers and the alumni is significant (t=3.80, p=0.001); and between the lecturers and the students is significant (t=4.06, p=0.001). Both the ‘about business’ score and the ‘for business’ score of the lecturers are higher than those for the alumni and the students, indicating that the lecturers intend to provide a business curriculum to educate the students for life and at the same time preparing the students for employment. Although there is no cause for concern in this respect, the lecturers are recommended to collaborate with the stakeholders in order to satisfy the expectations of all stakeholders concerned.